Are you looking for top-notch
PPC Advertising Services?
Netsurge is a leading search engine marketing agency. We offer various search engine marketing services to clients worldwide. Our services help drive sales for your business and increase website traffic, and conversions, which boosts your revenue and ROI from PPC. Our experts are skilled in strategy development and ad copy. In the current scenario, Digital Marketing plays a significant role in Internet Penetration whether it is about small startups, small companies, medium-sized companies, franchises, e-commerce businesses, and enterprises everybody wants to boost their visibility. So, perfect campaigns must be carried out to attract more audiences.
Also, PPC is the best way to target your audience as it converts higher than Organic Traffic. PPC ads’ visibility is endless, talking about the stats, 65% of customers click on PPC ads, which makes them effective. Netsurge provides customized PPC campaigns to boost your revenue and conversions. We have a team of PPC experts that make strategies for creating, launching, and managing PPC campaigns. Netsurge also optimizes existing ads for better results which results in boosted leads and sales from various search engines. We have expertise in creating plans with our result-proven methods.
“Be sure to segment your campaigns depending on the number and type of products you offer” -Yorgo Petsas .
Businesses undergo various challenges, such as competition in the market, a flood of ad blockers, industry regulations, a dynamic environment, and issues related to social media marketing, to keep up with the ongoing trends. To overcome such situations we help you by providing PPC services, Ad scores to beat the ongoing competition and the best options for fast returns on your investments.
PPC is a great way to boost brand recognition. Are you looking for PPC services?
Boost your Brand Recognition and Scale Up Quickly with Netsurge!
Interesting Facts about PPC Advertising Services
- The Top Paid Ads Get 41% More Clicks.
- A higher click-through rate means a lower cost per click.
- 53% of pay-per-clicks are made on mobile devices.
- PPC advertising yields 50% more traffic and gets more conversions than organic advertising.
- Paid advertising returns a 200% ROI rate.
- PPC generates twice the number of visitors compared to SEO.
Search Engine Marketing Services
Search Engine Marketing is a digital marketing approach that increases brand visibility in search engines. SEM is paid search advertising, also referred to as pay-per-click or paid search. In this, relevant keywords are used to optimize campaigns.
The primary motive of SEM is to boost traffic with optimized ads to get more conversions to related websites, it has become an integral part of Digital Marketing. SEM increases visibility, generates more traffic, helps us target customers, and reaches them easily. The advertiser has to pay for impressions, it is the best way to increase visitors, drive traffic, and have fast conversions of your website.
Advantages of Hiring Netsurge Technologies
- Netsurge uses paid advertising techniques to enhance site performance.
- It distinguishes your brand from others.
- We help you achieve the visibility of your product/brand on various Search Engines.
- Our experts bring more qualified leads and enhance brand awareness resulting in boosting your site traffic.
- We also increase mobile marketing efforts.
- Our team creates successful SEM campaigns.
- We use the latest ways to boost brand awareness.
Drive more Sales with Netsurge’s PPC Advertising Services
Various types of PPC Ads
In the current scenario, Pay-per-click Marketing is very successful and needs proper strategic planning. Our agency deals with many PPC marketing campaigns and helps you boost the online presence of your brand and target the right audience according to the niche of clients. Netsurge has expertise in PPC marketing tactics, to meet your Marketing Targets. Our experts understand your business goals and turn your expectations into a reality.
Search Ads
It is a popular form of paid search marketing. In the beginning, mostly search ads are used in the field of PPC Advertising. You can choose any keyword related to your business, to run the ad and what ad you want to show when the user searches for a keyword related to your business.
Display Ads
These ads pop-up when people are browsing the internet. These ads are shown to the users who are searching for your product/service. With Display Ads, your ads pop up in front of the audience who were browsing through your product/service and have shown interest in it and might go for a purchase. The conversion rate of Display Ads is lower than that of PPC Search Ads and the cost per click is also lower.
Social Ads
These ads are shown when people browse various Social Media Websites and platforms such as Facebook, Instagram, LinkedIn, Twitter, Snapchat, Quora, etc. According to the stats, LinkedIn controls 14.6% of the PPC ad market share, which shows how much PPC is generated through Social Media Websites. Netsurge runs various Ad campaigns through the medium of paid social ads.
Remarketing Ads
These ads are shown when the user has already visited your site and shown interest in your business but couldn’t make the conversion. So, the role of Remarketing Ads takes place here, as it brings back the customers which were about to convert. It targets again and again until conversion takes place. It is regarded as one of the profitable methods. The top-rated advertisement platforms used by marketing agencies are Google Ads, Adroll, and Criteo.
Google Shopping Ads
These types of ads work best for websites with large numbers of products. The Google Shopping PPC ads show up in different Google search results. The user already has all the information regarding the product, picture, and price before clicking on your website. Every click made by the user has a higher probability of converting into target customers. We have expertise in providing services to companies so that their products and services can reach a target audience.
In-Stream Ads
They are also called YouTube ads. These ads show up on various YouTube search results, videos, and video partners on display networks. Facebook also allows the placement of ads in various slots that are naturally split into video content. Our team presents your brand in the proper and unique ways.
Gmail Sponsored Promotions(GSP)
This method of PPC enables businesses to advertise on Gmail itself, where the Ad is directly sent to the mailbox in the promotion section, on the top of emails along with the other emails or primary mails. With Gmail Sponsored Promotions, we can help you to promote your product/service by Advertising inside the G-mail inboxes. Also, Gmail Marketing increases the brand awareness of your product and thus leads to traffic generation on your website.
Local Service Ads
It is based on the Pay-Per-Lead model. It is used in a few industries, such as electricians, HVAC companies, plumbers, and locksmiths. Our Pay-Per-Click Marketing Agency partners with local service providers to boost their businesses and target local audiences.
Amazon PPC Ads
Amazon is a popular platform among many e-commerce sites. Amazon PPC Ads create brand awareness, boost sales, and drive more traffic to your stores with sponsored ads by using the PPC techniques when browsing your products. We have an expert team that uses their technical knowledge and expertise to start campaigns. It gives you good results.
PPC MARKETING SERVICES
Keyword Research & Analysis
We use multiple tools to analyze the search behavior of customers. It helps our experts search for relevant keywords. Our experts analyze target keywords and check their search volume and competition. We also believe in understanding your goals and eventually achieving them.
Landing Page Conversion Optimization
We use the landing page to boost the quality and quantity of leads, engaging headings, and relevant keywords. We have expertise in writing unique content with a call to action (CTA) on landing pages. We incorporate SEO with the best practices of PPC to drive users to take their preferred action.
PPC Management
We provide PPC management services worldwide. It helps us drive traffic to landing pages smoothly. Our experts manage all factors, such as keyword research and analysis. We plan PPC campaigns and conversion-driven campaigns according to your budget.
Paid Search Advertising
Our experts plan strategies and use keywords to optimize existing ads and create PPC bidding approaches. It helps us track the ROI of concerned clients. These services help your websites’ rank at the top of search engines. We provide services in order to boost quality scores, CTR, impressions, and shares.
Ads A/B Split Testing
We always check the effectiveness of our running campaigns. A/B Split Testing is a Split Testing wherein we split our audience in equal proportions for similar content having minor differences to check which one performs better. Our experts also perform campaign comparisons to check their efficacy. They create various modifications for page elements such as layout, headlines, images, and CTAs. It helps us select the best pay-per-click ad version to get better results. We optimize paid search campaigns to boost PPC performance.
Conversion Rate Optimization (CRO)
Targeting the right audience is necessary for any service. Conversion Rate Optimization is basically enhancing your website to increase the generation of leads. Our experts are skilled at this work. They know how to target them and advance them through a sales funnel. Our experts write engaging PPC ads, design landing pages, and create user-friendly forms to get leads. It helps to boost the quality score and conversion rates. We help you to generate more profits in the same budget.
Google & Bing Ads
It is very important to Target the right customers on various search engines such as Google and Bing. We help you to drive more traffic to your websites and optimize PPC ads which in return boosts SEM. Our team uses effective ad extensions that help us get better engagement rates. We conduct PPC audits, Optimize Campaigns so that your products or services reach the right audience, and boost your online revenue.
Social Media Ads
We provide services for Facebook, Instagram, LinkedIn, and Twitter ads. Talking about the stats, 54% of users use social media to get information about products and services, which makes it a great deal to go for Social Media Ads. It is the best method to invest in Pay-Per-Click Advertising For Social Media Ads to enhance brand awareness. We have expertise in analyzing social media behavior and using relevant images and videos to increase customer reach and brand awareness.
Next-door Advertising
Netsurge offers you Nextdoor Ads that engage local customers. Our experts improve your brand awareness and boost conversions to your website. We customize ads for the target audience and design landing pages. Our experts track all metrics and boost the results of a campaign.
Remarketing Campaigns
Remarketing helps you to target particular visitor segments at affordable rates. We provide services to reduce your market costs. Our team creates remarketing campaign ads for specific customers. They set up a frequency cap to manage and limit PPC ads easily.
Amazon PPC
We help you boost your Amazon profit margins with our customized services. Our experts use products and video ads to attract the attention of buyers. We use AI advertising management systems to target customers and use relevant keywords to create PPC campaigns for Amazon. It helps us to boost your sales and ROI.
YouTube Ads
It is necessary to create engaging YouTube ads so that more customers engage with your website. Our experts analyze customers so that they can set up video remarketing campaigns. In YouTube ads, we use engaging ways to tell unique stories. Our experts easily target audiences and boost your brands and services.
Consult us to Boost the ROI of your PPC Campaigns.
Frequently Ask Questions (FAQS)
What is PPC?
PPC means pay-per-click and it is an integral part of digital marketing services. The advertisers have to pay for each click on their ads. It helps to drive traffic to websites, is more effective as compared to SEO as it drives high conversion rates, and is trackable. It has become popular in search engine advertising.
What is a PPC agency?
The PPC agency helps businesses to achieve their goals by building their Brand awareness, Brand value by building more traffic to their website with effective online paid advertisements, using pay-per-click techniques. The PPC agency provides services for social media ads, search ads, Google ads, in-stream ads, etc.
What is PPC Advertising?
PPC Advertising stands for Pay-Per-Click Advertising which is a type of Internet marketing where the advertiser has to pay every time their ad is clicked. It is a pay-to-play bidding technique done in order to drive more traffic to websites. It helps with the better placement of ads. These ads also offer better returns on investment.
What is the difference between ad impressions and ad clicks?
The main difference between ad impressions and clicks is that
- An impression is when an ad is only seen by the user whereas an ad click is when the user tracks the ad and clicks the ad link.
- An ad impression is charged in terms of CPM(Cost per Mile) whereas in the case of an ad click the business gets charged every time somebody clicks the ad.
- An ad impression is cheaper in comparison to ad clicks as an ad impression is charged per 1000 views whereas the latter is charged every time the viewer clicks.
What are the factors on which the cost of advertising depends?
Factors determining the cost of advertising are:-
- How frequently the Ad is being viewed.
- How many companies you are competing with.
- The market share of your company i.e. quality of services, demand, etc.
- How old and competitive your market is.
How much do PPC services cost?
The SMBs spend $9000 to $10,000 per month on PPC. The average cost of a small or medium-sized business’s Pay-Per-Click ranges between $1-$2 per click. The PPC service cost depends on the type of business and industry that one runs. It includes the cost of advertising and management services. The PPC agency also charges a flat fee.
What do PPC services include?
PPC services usually include:-
- Keyword Research
- Optimizing Campaigns
- Landing Page Optimization
- Ad Copy Writing
- PPC Audit Services
- Search Setup
- Display Setup
- Keyword Targeting
- Google Ads
- Bid Management
- Conversion
- Tracking
- Split-Testing
Why aren’t my ads at the top of the page?
Following can be the reasons for your ad not showing up on the top of the page:-
- New competition on your keywords.
- Wrong keyword match.
- The ad might be paused.
- Low search volume.
- Low bidding price/bidding on negative keywords.
- The ad might not be approved.
- Or, your IP address may be blocked.
What Does a PPC Management Company Do?
Pay-per-click management companies take care of clients’ online pay-per-click advertising campaigns. It covers digital ad formats such as search ads on Google and video ads on YouTube. Multiple factors are included in setups, such as ad groups, ads, keywords, location, audience, demographic targeting, landing pages, conversion tracking, bid strategies, etc.
What is PPC ad optimization?
PPC ad optimization is when ad optimization is done for the PPC ads. It helps to boost the effectiveness and performance of any ad campaign. Various techniques are used in PPC optimization, such as A/B testing, bid strategy, budget shifts, negative keywords, etc. It helps in boosting brand awareness among buyers.
What to look for in a PPC Management Company?
You should look for the following factors before hiring any PPC Management Company:-
- How much experience does the company have in this field?
- The stats of Satisfied Customer Services.
- The company should be Certified, Renowned in PPC Services in order to achieve the goals of the organization.
- The company should have expertise, transparency, and responsiveness.
These factors make a business go for a particular PPC management agency.
What is Google Ads?
‘Google Ads’ is an online platform to engage with a wider audience. It can be used by any business to advertise their product/services, create brand awareness, and bring targeted leads to their website. It is a smart method of marketing as one can control the budget of their ad and the platform on which the Ad to appears.
